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Four years into a bespoke L&D program, ANZ Bank has been achieving a 10% year-on-year uplift in capability, causing it to set higher targets.

ANZ's self-guided Marketing Masters program, which HR Daily first reported in 2021, enables marketing staff to identify personal learning gaps via a self-assessment tool, and offers a range of learning options to address them.

The program is "one of a kind", ANZ group marketing manager of customer centricity and capability Stephanie Conti says.

Launched in 2019, the program has been evolving since its inception to keep up with the rapid rate of change in the industry, Conti tells HR Daily...