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When embarking on an EVP project it's crucial to consider what specific problem needs solving, instead of just focusing on what will make careers pages more attractive, a specialist says.

Visitors to an employer's career page often just see prosaic statements around "digestible themes" such as flexibility, DEI and impact, says director of Peak Corporate Solutions, Malcolm Peak.

"Advocating these concepts as part of your offering as an employer are important, but expecting these concepts to differentiate you in a tight talent market just won't cut it," he says...