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Many organisations lose their sense of purpose over time, but reconnecting employees to meaningful work improves their performance, productivity, and financial results, a workplace strategist says.

Purpose should flow through an organisation, "influencing each layer, informing, leading, defining and guiding the next", says Melissa Marsden in her new book The Next Workplace.

"As leaders of organisations, we have the opportunity to connect each and every employee to the company's overarching purpose and demonstrate how the daily tasks they perform impact the mission..."