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An organisation has used its people data to launch a benefits package that positions it as an employer of choice without resorting to above-market pay rates.

When pay review time rolled around this year, "we weren't in a position, as an employer, to say, 'we're going to go out and pay everyone 8–10% salary increases," Accolade Wines chief people and communications officer Anjanette Murfet tells HR Daily.

"We landed around 3–3.5%," she says, which is slightly under figures reported by Mercer, among others.

But Accolade wanted to "balance that out" by showing employees it was aware of the rising cost of living, and open to ideas. Their feedback helped Murfet's team to craft an enhanced benefits package that would both retain existing employees and attract new talent...