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Great employer brands balance three key areas
The best employer brands reach a "balance point" where what the market perceives an organisation to be, what its leaders offer and what employees experience are all the same, according to an expert in this space.
In these organisations, "it doesn't matter where you go, where you are, who you are, or what role you play, that experience is going to be the same," Peak Corporate Solutions director Malcolm Peak says in a new HR Daily Premium webcast.
Three focus areas are key to identifying where market perception, leadership aspiration and employee experience currently lie, he says...
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