Candidate experience a "slap in the face"
Despite the growing importance of candidate experience, "lazy" efforts during hiring processes are having a major impact on employer brands, a talent acquisition leader says. » more »
Employer branding (205 items)
Critical time to review EVPs for exhausted workforce
The growing body of data on declining workplace loyalty highlights the importance of revisiting employee value propositions to ensure they are human-centric, an HR advisor says. » more »
Optus launches upskilling 'uni'; Grad hiring not so grim; and more
Optus is the latest employer to increase its investment in L&D, partnering with universities to bridge its skills gaps. Also in this article, developments in the graduate job market and employer branding. » more »
Recruitment challenges intensify in absence of global talent pool
With international hiring on hold, internal recruiters are having to work harder to fill open roles, especially where remote locations are involved, a talent acquisition specialist says. » more »
Case study: 'Doubling down' on culture as a business strategy
A fast-growing organisation that established its values early says "doubling down" on them has moved workplace culture from HR's domain into a key element of the business strategy. » more »
Most employees now willing to move; Victoria to form 'workforce bubbles'
COVID-19 is highlighting a big gap between what employees want from their employers and what organisations are prioritising, new research shows. Meanwhile Victorian employers are being urged to create 'workforce bubbles' as the State considers how to safely re-open for business. » more »
Inside a telco's employer brand overhaul
A telco has revamped its employer brand to better align with its recruitment experience after it became more difficult to attract top talent, and its time to fill and cost per hire started to blow out. » more »
TikTok: A 'hotbed of employer branding creativity'
TikTok is the antithesis of boring, same-same employer branding, and organisations should be aware they might be represented on it even if they're not using it, a specialist says. » more »
Core employer brand values coming to the fore
The authenticity of an organisation's core values comes to the fore during difficult times, with the current crisis set to have a lasting impact on employer brands, says an expert. » more »
Webcast: Employer branding in a crisis
Whether hiring is now going gangbusters, completely frozen, or somewhere in between, strong employer branding remains crucial and must be handled with sensitivity. This webcast outlines critical branding and messaging considerations during a downturn. » more »
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