TikTok: A 'hotbed of employer branding creativity'
TikTok is the antithesis of boring, same-same employer branding, and organisations should be aware they might be represented on it even if they're not using it, a specialist says. » more »
Employer branding (198 items)
Core employer brand values coming to the fore
The authenticity of an organisation's core values comes to the fore during difficult times, with the current crisis set to have a lasting impact on employer brands, says an expert. » more »
Webcast: Employer branding in a crisis
Whether hiring is now going gangbusters, completely frozen, or somewhere in between, strong employer branding remains crucial and must be handled with sensitivity. This webcast outlines critical branding and messaging considerations during a downturn. » more »
Employer brands need recalibrating for lockdowns
The focus of employer branding during a crisis must be on existing employees, and many organisations might struggle to recalibrate their brand to remain relevant, an expert says. » more »
Three perspectives help build strong employer brands
Organisations must align three key perspectives to deliver strong employer branding that resonates with all stakeholders, according to a specialist. » more »
Case study: Medibank revamps employer branding
Medibank has overhauled its employment brand to shift traditional perceptions of the company as being just a private health insurer. » more »
Double maternity leave at half pay not counted towards service; Gig workers happier; and more
An employee who spread 16 weeks of maternity leave pay over 32 weeks has failed to convince a court that the extra 16 weeks should also count towards her service. Also in this article: recent dismissal rulings; Australia and New Zealand's best employers; and why gig workers have better mental health than the rest of the working population. » more »
Australia's top employers named
Qantas is again Australia's most attractive employer, according to this year's Randstad Employer Brand Research awards. » more »
Large employer brands struggling to 'reset'
Large employer brands are getting bogged down in complexity and outdated objectives, with HR teams finding it difficult to 'refresh' their image, a specialist says. » more »
Social storytelling amps up grad campaign
Including social media storytelling in its graduate recruitment marketing campaign has led to a 50 per cent boost in applications for the Australian arm of a global employer, according to the head of its people team. » more »
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