COVID-19 is highlighting a big gap between what employees want from their employers and what organisations are prioritising, new research shows. Meanwhile Victorian employers are being urged to create 'workforce bubbles' as the State considers how to safely re-open for business. » more »
A telco has revamped its employer brand to better align with its recruitment experience after it became more difficult to attract top talent, and its time to fill and cost per hire started to blow out. » more »
TikTok is the antithesis of boring, same-same employer branding, and organisations should be aware they might be represented on it even if they're not using it, a specialist says. » more »
The authenticity of an organisation's core values comes to the fore during difficult times, with the current crisis set to have a lasting impact on employer brands, says an expert. » more »
Whether hiring is now going gangbusters, completely frozen, or somewhere in between, strong employer branding remains crucial and must be handled with sensitivity. This webcast outlines critical branding and messaging considerations during a downturn. » more »
The focus of employer branding during a crisis must be on existing employees, and many organisations might struggle to recalibrate their brand to remain relevant, an expert says. » more »
Organisations must align three key perspectives to deliver strong employer branding that resonates with all stakeholders, according to a specialist. » more »
Medibank has overhauled its employment brand to shift traditional perceptions of the company as being just a private health insurer. » more »
An employee who spread 16 weeks of maternity leave pay over 32 weeks has failed to convince a court that the extra 16 weeks should also count towards her service. Also in this article: recent dismissal rulings; Australia and New Zealand's best employers; and why gig workers have better mental health than the rest of the working population. » more »
Qantas is again Australia's most attractive employer, according to this year's Randstad Employer Brand Research awards. » more »
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When signs of workplace misbehaviour arise, it's not always necessary or even advisable to launch straight into a formal investigation.
