Three perspectives help build strong employer brands
Organisations must align three key perspectives to deliver strong employer branding that resonates with all stakeholders, according to a specialist. » more »
Employer branding (194 items)
Case study: Medibank revamps employer branding
Medibank has overhauled its employment brand to shift traditional perceptions of the company as being just a private health insurer. » more »
Double maternity leave at half pay not counted towards service; Gig workers happier; and more
An employee who spread 16 weeks of maternity leave pay over 32 weeks has failed to convince a court that the extra 16 weeks should also count towards her service. Also in this article: recent dismissal rulings; Australia and New Zealand's best employers; and why gig workers have better mental health than the rest of the working population. » more »
Australia's top employers named
Qantas is again Australia's most attractive employer, according to this year's Randstad Employer Brand Research awards. » more »
Large employer brands struggling to 'reset'
Large employer brands are getting bogged down in complexity and outdated objectives, with HR teams finding it difficult to 'refresh' their image, a specialist says. » more »
Social storytelling amps up grad campaign
Including social media storytelling in its graduate recruitment marketing campaign has led to a 50 per cent boost in applications for the Australian arm of a global employer, according to the head of its people team. » more »
Strong leadership a drawcard for top HR talent
Inspiring, passionate and engaged leadership is the top driver for HR professionals making career moves, an industry recruiter reveals. » more »
How Microsoft avoids the job description culture 'trap'
HR professionals are overestimating how effectively they convey an organisation's culture to candidates, relying too much on job descriptions and not enough on interviews, says Microsoft's global talent acquisition leader. » more »
Large employers struggling to compete with start-up brand dazzle
Large employers should be increasingly concerned with how their brands compare to the energetic image of start-ups, a branding specialist says. » more »
STEM talent wars drive Telstra's EVP focus
Telstra is ramping up its EVP messaging to attract specialist tech talent, amid challenges associated with its high-profile restructure, and growing competition from start-ups. » more »
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